Featured venture
SOREIA
Candles and diffusers hand-poured in Mexico, in glass blown by a Mexico City workshop. Launched July 2026, after five months of costing, sourcing, and product work.
Delivery across Mexico. Wholesale and corporate gifting by WhatsApp.
The project
The business behind the candles
SOREIA is the candle and diffuser company I co-founded with Aline Chamlati. We started in February 2026 and launched Drop 01 in July, after five months of formulation, sourcing, and costing.
I built it on one principle. If you cannot explain why each product earns what it earns in each channel, you should not be selling it yet. So the costing model came before the first sale, not after.
The product, Drop 01
Three scents, three formats each
Every scent comes as a 300g candle, a 500g candle, and a 100ml diffuser. Nine SKUs in total. Each scent has its own glass colour, so you recognise it across a shelf before you read the label.
Patchouli, deep and warm
The one that fills a room in the evening. Poured in Avio blue glass.
Black tea and wood
The first scent we chose, for how strong it is. The Carey amber glass says the same thing before you light it.
Santal 26, green and quiet
The one that works while you are still in the room reading. Poured in Humo smoked glass.
Where to buy
How to order
Three ways to get SOREIA, whether you want one candle or a corporate order.
Online store
Browse the full Drop 01 collection and order with delivery across Mexico.
soreia.mxSee new drops and behind the scenes, and send a direct message to order.
@soreia_mxMessage us directly for orders, wholesale, and corporate gifting.
+52 55 6497 1923Current prices for all nine SKUs are on soreia.mx. For wholesale, events, or corporate gifting we quote per order, because the price depends on quantity and finishing. Message the WhatsApp number with what you need and the date you need it, and you will have a number back the same week.
What I built
Costing, product, and execution
Every candle is hand-poured, weighed, and logged. That is the craft side of a business I also run like an engineer.
Costing before selling
Before we poured a candle to sell, I built the costing model: a bill of materials for every format, net margin by SKU and by channel, and pricing that has to hold at wholesale as well as direct. It is one file covering production, investment, and operating expenses, and I can explain where every peso goes.
Product innovation
Raised fragrance concentration from 7% to 10% for a stronger scent throw without hurting burn quality, added a 3% production buffer to account for real operational loss, and renegotiated suppliers for a 7 to 8% reduction in direct cost at the same quality.
Sourcing and setup
Found the artisans, including the Mexico City workshop that blows our glass vessels, set the production and batch-record process, and opened the three sales channels: the online store, Instagram, and WhatsApp. Every sale is logged by date, channel, SKU, quantity, and price from day one.
The numbers
Drop 01 in numbers
The margins do not lie. If you cannot explain why each product earns what it earns in each channel, you do not understand your business.
The lesson
What this shows
SOREIA is where I show that I understand numbers past revenue and expenses, including gross versus net margin, break-even, and pricing that survives contact with a real channel. It is also where I show that I finish things. Going from an idea in February to a product on sale in July took formulation, suppliers, packaging, photography, a store, and a costing model, and all of it had to land in the same month.
It is early. The brand launched this July and I am learning what the model got right and wrong as the first orders come in. That is the part I wanted: a business small enough that I own every decision in it.