Open to roles, consulting and speaking
Technical Success Manager · Co-Founder · Chemical Engineer
Annette Serio Haddad
I run enterprise experience programs at Qualtrics for some of the largest accounts in Latin America. I also co-founded SOREIA, a home fragrance brand where I own the numbers as closely as the design. I trained as a chemical engineer and I still work like one.
I answer within two business days. Not sure where you fit? See what I can help with.
B.Sc.
Chemical
Engineering
Qualtrics, 2023 to 2026. Portfolio value, SLA and escalation figures come from my customer operations role, CSAT from product support. Each one is on the experience page with its role and dates.
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What I can help with
Four reasons people usually land on this page. If yours is not one of them, write anyway.
You are hiring, for CX or beyond
Since March 2023 at Qualtrics, across product support, customer operations, and technical success, with a portfolio above $40M and two promotions in under two years. My background also covers product, operations, and marketing, so I am glad to hear about roles outside customer experience. Full timeline, education, and certifications are on the experience page.
See my experience Download CV (PDF)Your experience program is not driving decisions
I design the XM architecture, connect it to the systems your data already lives in like SAP, Salesforce, and your HRIS, and build dashboards that managers and executives actually open. This is what I do every week for accounts across Latin America.
Tell me about your programYou need a speaker or a workshop
I run executive workshops across Latin America in Spanish and English, on customer journey design and XM maturity. I also co-chair the accessibility employee resource group at Qualtrics Mexico City and speak about building a company alongside a full-time job.
Check my availabilityYou want to buy or stock SOREIA
Hand-poured candles and diffusers made entirely in Mexico, in hand-blown glass from Mexico City. Drop 01 launched in July 2026 and is available online, through Instagram, and by WhatsApp. I also take wholesale and corporate gifting enquiries.
How to orderReferences
What the people I worked for say
The two letters are signed and available in full on request. The two recommendations from Qualtrics are public, so you can check them yourself on my LinkedIn profile.
Annette has strong hard skills and is able to deepdive in data, challenge tech people on technical topics and has a great product sense. She also demonstrated very good soft skills and has a natural ability to influence other teams within the company.
I am sure that her constant interest in self-improvement will take her very far in her professional life. Based on all that has been described, I highly recommend Annette Serio for any position that is available to her.
Annette is one of the most resilient, driven, and growth-minded Customer Success Managers I have worked with over the past year. She lives continuous improvement, taking feedback to heart and turning it into immediate action.
One of Annette’s greatest strengths is her courage. She isn’t afraid to make mistakes or shy away from challenges, in fact, she grows because of them. She holds herself to incredibly high standards and never settles for good enough.
Featured venture
SOREIA
A home fragrance brand I co-founded with Aline Chamlati and launched in July 2026. Hand-poured candles and diffusers in hand-blown Mexico City glass, priced from a costing model I can defend line by line.
Drop 01 · 3 scents
Now · August 2026
What I am actually working on
Updated every quarter, so you can tell this page is still current.
At Qualtrics
Running XM architecture and renewals for enterprise accounts across Latin America, with more of my portfolio moving into Portuguese-speaking markets.
At SOREIA
Drop 01 went on sale in July. I am reading the first months of real orders against the costing model to see what it got right and what it did not.
Learning
Portuguese, past written client communication and towards running meetings without support. Plus applied AI coursework for client analysis and reporting.
My vision
I want to be someone who never stops learning, who enjoys solving complex problems, who leads with integrity, and who inspires others to build projects with purpose.Read my full vision
Tell me what you are working on.
A role, an experience program that needs fixing, an event, or an order. I read everything that comes through the form.
Answered within two business days, in English or Spanish.